ABOUT Well-Being Week
Well-Being Week is a strategic marketing initiative created to enhance the economic vitality of a community or destination. Well-Being Week showcases the locale as a desirable location for locals and visitors to focus on their mind, body, soul and overall wellness through special offers, activities, and events held throughout the community.
Motivated by the desire for healthy living, stress reduction, and authentic life experiences, visitors are seeking out destinations that they can travel to not only compliment their overall well-being but also improve their quality of life. The Global Wellness Institute defines “wellness tourism” as travel associated with the pursuit of maintaining or enhancing one’s personal well-being. Expected to skyrocket by 2027, wellness tourism allows visitors to turn their travel experience into an opportunity to improve overall their health and well-being.
Well-Being Week showcases travel destinations and communities through activities and experiences that contribute to the "Six Pillars of Health" defined as sleep, meditation, movement, healthy emotions, nutrition, and self-care. Well-Being Week is comprised of a wide variety of uniquely local experiences at participating businesses that include:
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Hotels & Spas
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Yoga & Pilates Studios
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Fitness Facilities & Gyms
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Restaurants, Cafes & Juice Bars
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Hiking, Golf, Racket & Water Sports
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Museums, Gardens & Outdoor Spaces
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Sound Bath, Symphony & Musical Events
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Meditation and Mindfulness Studios & Retreats
- Massage, Holistic Health & Mind-Body Practitioners
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Well-Being Week coming soon in select destinations.
